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Most companies say they care about climate. Very few measure it properly. Even fewer act on it. In this episode of The Plucky Bamboo Podcast, I sit down with Gilad Regev, founder of Kora. Kora builds real-time carbon tracking tools that turn employee behavior into measurable decarbonization, especially across Scope 3 emissions. But this conversation goes far beyond carbon dashboards. We discuss: 💡 Why 80% of people say they want to act on climate but only ~10% do 📊 Why annual carbon reports don’t change behavior 🏢 Why selling into sustainability teams alone rarely works 💰 How CFOs became the fastest-moving buyers ⚖️ The tension between shareholder growth and climate action Gilad shares hard truths about regulation, greenwashing, enterprise inertia, and why climate action must create financial value to scale. If you’re building climate tech, selling into enterprise, or trying to make sustainability commercially durable, this episode is packed with practical insight. 🎧 Listen to more episodes of The Plucky Bamboo Podcast: • The Plucky Bamboo Podcast 🔗 Learn more about Kora: https://www.kora.app/ 🔗 Connect with Gilad Regev: / gilad-regev 📩 Connect with Chris Jones: / chrisg-jones