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Leadership Brand Series | Part 3 Two leaders can share the same values. The same intent. The same stated leadership brand. Yet you trust one… and not the other. Why? Because leadership isn’t defined by intention. It’s defined by experience. Your brand is how people experience you—especially when you’re not trying to lead. Three things shape that experience: 1️⃣ Foundational Behaviors The everyday stuff. How you listen. How you respond. How you show up when nothing big is happening. 2️⃣ Special Events 1:1s. Team meetings. Hard conversations. Pressure reveals leadership. 3️⃣ Consistency What do people remember about you? Are you the same leader on Monday as you are on Friday? Think about your last vacation. You don’t remember every detail—only the highs and lows. That’s how people remember leaders too. The real question: Is the leadership brand you think you have the one others actually experience? Because intention ≠ impact. Leadership is your brand—lived out daily.