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Dacia continues to redefine the essentials of modern mobility with a unique business model that combines attractive design, proven robustness and accessible innovation. Recognised as the best value‑for‑money brand, Dacia has built its performance on a disciplined and highly efficient design‑to‑cost philosophy, delivering a structural cost advantage of 15% compared to the market. This competitiveness is supported by a highly optimised industrial footprint, with strong local integration and high plant utilisation rates, as well as a lean distribution model operating at less than half the average cost of Western European competitors. Together, these fundamentals enable Dacia to deliver essential, robust and affordable vehicles to a growing customer base across Europe. Dacia's relevance is confirmed by one of the highest customer loyalty levels in Europe. More than 70% of Dacia owners remain with the brand when renewing their vehicle, while a further 10% choose Renault brand. That means that 80% stay within Renault Group. At the same time, Dacia demonstrates strong conquest performance, with around 65% of buyers being first‑time Dacia customers coming from outside the Group. This strong loyalty and conquest dynamic is reinforced by Dacia's outstanding retail performance, making the brand Europe's second‑largest automotive brand in the retail market. In 2025, Dacia's success was driven by the strong performance of its core models: Sandero was Europe's best‑selling passenger car across all channels for the second consecutive year and has been the number one vehicle sold to private customers in Europe since 2017. Duster ranked as the second best‑selling SUV to retail customers in Europe. Bigster became the best‑selling C‑SUV to retail customers in Europe during the second half of 2025. By the end of 2025, Dacia reached a major symbolic milestone, surpassing 10 million vehicles sold worldwide since the launch of Logan in 2004, a model that fundamentally reshaped the automotive market. check more: https://media.dacia.com/futuready-dac...