Customer Cohort Analysis (Part 2): Building & Interpreting Cohorts скачать в хорошем качестве

Customer Cohort Analysis (Part 2): Building & Interpreting Cohorts

Unlock the full potential of your business with customer cohort analysis! In this video, Professor Kevin Hartman walks you through the process of building and interpreting a customer cohort analysis using spreadsheets. Learn how to leverage this powerful analytical tool to improve your customer acquisition, retention, and overall business strategy. Whether you’re new to cohort analysis or looking to refine your skills, this video will provide you with the knowledge and tools to drive value for your business. ____________________________________________ Chapters: 00:00 Introduction 00:36 Review of Part 1 01:23 Overview of Part 2 01:53 What We Will Cover Today 02:53 How To Build A Customer Cohort Chart (C3) 06:20 Key Cohort Measures 06:32 Survival Rate 07:10 Acquisition Rate 07:25 Retention Rate 08:00 Top 5 Ways To Use A Cohort Analysis 08:10 Conducting Trend Analysis 08:39 Identifying High-Value Customers 09:11 Measuring Campaign Effectiveness 09:27 Tracking Customer Experience Changes 10:04 Forecasting Business Performance 10:43 Subscribe, Like, and Share! 11:00 Review and Close ____________________________________________ Key Takeaways: • Building a Cohort Analysis Framework: Learn how to use pivot tables in Excel or Google Sheets to create a customer cohort chart (C3). • Analyzing Key Metrics: Discover the importance of survival rate, acquisition rate, and retention rate in understanding customer behavior over time. • Top 5 Uses of Cohort Analysis: Explore how to conduct seasonal trend analysis, identify high-value customers, measure campaign effectiveness, track changes to customer experience, and forecast business performance. ____________________________________________ Resources: Follow along and practice! You'll find a step-by-step guide that includes a Google Sheets worksheet with data here: https://app.guidde.com/share/playbook... ____________________________________________ Join the Community: 👉 Subscribe to our channel for weekly videos on data analytics and storytelling. 👉 Sign up for our e-newsletter (https://www.artscience.school/sign-up) for deeper dives into analytics topics. 👉 Follow Kevin on LinkedIn (  / iamkevinhartman  ) for weekday posts and insights. 👉 Follow us on LinkedIn (  / artscience-analytics  ) for updates and news. 👉 Visit our blog (https://artscience.ai/blog) for more resources and updates. ____________________________________________ Connect with Us: Website: https://artscience.ai/ Newsletter: Sign up at https://www.artscience.school/sign-up Blog: https://artscience.ai/blog Become a better data analyst with Art+Science. We're excited to take this journey together and help you become a data storytelling expert! ____________________________________________ Keywords and Tags: Customer Cohort Analysis Building Cohort Analysis Interpreting Cohort Data Survival Rate Acquisition Rate Retention Rate Pivot Tables Excel Tips Google Sheets Data Analysis Business Strategy Art+Science Kevin Hartman