Brand Architecture: Building Brands to Last скачать в хорошем качестве

Brand Architecture: Building Brands to Last

How do brand giants like Apple, Google, and Procter & Gamble keep their sprawling product portfolios clear, consistent, and easy to understand? The answer is brand architecture—and it’s a critical tool for any company that wants to scale without creating confusion. In this third video in the Brand Strategy playlist, Kevin Hartman, Associate Professor at Notre Dame and founder of the Art+Science Analytics Institute, breaks down the core models of brand architecture, from the Branded House to the House of Brands, and everything in between. You’ll learn how the world’s most successful brands build clarity, synergy, and strategic focus into their brand structures—while avoiding dilution and complexity. ____________________________________________ Chapters: 00:00 Introduction 00:49 About This Video 01:11 What Is Brand Architecture? 02:00 Two Core Models 03:33 Brand Hierarchies 04:34 The Power Of Sub-brands 05:06 Case Studies 06:38 Final Thoughts 07:25 Subscribe, Like, and Share! ____________________________________________ What You'll Learn: • What brand architecture is and why it’s foundational to brand strategy • The differences between a Branded House and a House of Brands • How to use endorsed brands and sub-brands to create hybrid structures • How to build brand hierarchies that support clarity, consistency, and growth • Real-world examples from Apple, Google, P&G, Marriott, and more • The key principles of brand hierarchy: simplicity, relevance, synergy, and more • Strategic questions to ask before launching a new product or sub-brand Whether you’re managing one brand or a full portfolio, this video will help you think strategically about how all your offerings fit together—and how to grow without losing meaning. ____________________________________________ Join the Community: 👉 Subscribe to our channel for weekly videos on data analytics and storytelling. 👉 Sign up for our e-newsletter (https://www.artscience.school/sign-up) for deeper dives into analytics topics. 👉 Follow Kevin on LinkedIn (  / iamkevinhartman  ) for weekday posts and insights. 👉 Follow us on LinkedIn (  / artscience-analytics  ) for updates and news. 👉 Visit our blog (https://artscience.ai/blog) for more resources and updates. ____________________________________________ Connect with Us: Website: https://artscience.ai/ Newsletter: Sign up at https://www.artscience.school/sign-up Blog: https://artscience.ai/blog Become a better data analyst with Art+Science. We're excited to take this journey together and help you become a data storytelling expert! ____________________________________________ Keywords: brand architecture, brand hierarchy, branded house vs house of brands, brand portfolio strategy, building strong brands, sub-brands, endorsed brands, brand identity, brand strategy, david aaker, kevin hartman, art+science, brand clarity, brand growth, marketing strategy Hashtags: #BrandStrategy #BrandArchitecture #BrandHierarchy #SubBrands #BrandedHouse #HouseOfBrands #MarketingStrategy #ArtScience #KevinHartman #StorytellingWithData