Brand Strategy Fundamentals: Why Strong Brands Win скачать в хорошем качестве

Brand Strategy Fundamentals: Why Strong Brands Win

What do Nike, Apple, and Coca-Cola have in common? It’s not just great products — it’s powerful brand strategy. In this kickoff to the Brand Strategy playlist, Kevin Hartman, Associate Professor at Notre Dame and founder of the Art+Science Analytics Institute, breaks down the foundations of brand strategy — where the concept of a brand comes from, why it matters more than ever, and how it drives real economic value for businesses. From branding cattle to building billion-dollar companies, this video explores the evolution of brands, the importance of perceived value, and the strategic levers that fuel growth, pricing power, and customer loyalty. ____________________________________________ Chapters: 00:00 Introduction 01:56 Why Brands Matter 03:02 The Economics Of Brand Building 05:02 Introducing Brand Equity 06:04 What Consumers What From Brands 06:52 What's Next 07:25 Subscribe, Like, and Share! ____________________________________________ What You'll Learn: • What a brand really is (hint: it’s not just a logo or slogan) • Why brands matter to both consumers and companies • The role of perceived value in pricing and profitability • The components of brand equity (based on David Aaker’s framework) • How functional, emotional, and self-expressive benefits build brand power • Why brand strategy is a business discipline—not just a marketing tactic ____________________________________________ Join the Community: 👉 Subscribe to our channel for weekly videos on data analytics and storytelling. 👉 Sign up for our e-newsletter (https://www.artscience.school/sign-up) for deeper dives into analytics topics. 👉 Follow Kevin on LinkedIn (  / iamkevinhartman  ) for weekday posts and insights. 👉 Follow us on LinkedIn (  / artscience-analytics  ) for updates and news. 👉 Visit our blog (https://artscience.ai/blog) for more resources and updates. ____________________________________________ Connect with Us: Website: https://artscience.ai/ Newsletter: Sign up at https://www.artscience.school/sign-up Blog: https://artscience.ai/blog Become a better data analyst with Art+Science. We're excited to take this journey together and help you become a data storytelling expert! ____________________________________________ Keywords: brand strategy, what is a brand, brand equity explained, david aaker brand equity, perceived value, pricing strategy, brand benefits, emotional branding, self-expressive brands, building strong brands, functional brand benefits, brand identity, kevin hartman, art+science, brand storytelling, brand strategy fundamentals Hashtags: #BrandStrategy #PerceivedValue #BrandEquity #StorytellingWithData #MarketingAnalytics #KevinHartman #ArtScience #BusinessStrategy #CustomerLoyalty #DataDrivenBranding