Masterclass on Customer Engagement скачать в хорошем качестве

Masterclass on Customer Engagement

ISB-CBM conducted a Masterclass on Customer Engagement conducted by Prof. D.V.R.Seshadri, Clinical Professor in the Marketing Area at Indian School of Business, Mr. Rajesh Pandit, Management Consultant, and Prof. Philip C. Zerrillo, Deputy Dean, Corporate Relations and Professor in Marketing Area (Practise) at ISB. The session highlights the importance of engaging with the customers specially in today’s social media age. And what are the different metrics that can be used to quantify the efficacy of customer engagement efforts by companies.