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In this conversation, we break down the real reasons therapists and coaches are experiencing drops in client flow, referrals, and caseload stability — a trend that has been building over the past few years and is continuing into 2026. The mental health and coaching landscape has been shifting quietly but significantly: directories are harder to rely on, algorithms prioritize corporate platforms over individual providers, and traditional referral pathways have changed. If you’ve been feeling the impact — fewer inquiries, slower referrals, or inconsistent visibility — this training will help you understand the broader industry trends and show you how to build a simple, sustainable visibility system that works in the new era of private practice and coaching. Join our FREE community for Therapists & Coaches 👉🏼 https://www.skool.com/couch-to-busine... Start Your Own Skool: https://www.skool.com/signup?ref=fe30... (affiliate link, I may earn a commission if you join through this) Timestamps: 00:00 Why your caseload dropped 00:03 You’re not doing anything wrong 00:26 The landscape shifted quietly 00:53 What we’ll cover today 01:14 The new competition: national platforms 01:36 How directories + algorithms changed 01:59 What therapists already suspected 02:16 Economic + insurance shifts 02:37 Why clients can’t find you 03:05 The deeper reasons caseloads are dropping 03:12 Marketing as a clinical competency 03:27 Old referral pathways don’t work now 03:49 Schools + community centers are inaccessible 04:15 Quantity is beating quality online 04:43 Therapist burnout and inconsistency 05:10 Why 2017 strategies don’t work in 2025–2026 05:21 This is a systemic issue, not personal 05:43 What works now moving into 2026 06:08 Simplify your visibility strategy 06:26 Build a small, warm community 06:44 Why Skool removes algorithm barriers 07:15 Lead with authority through quality 07:21 You deserve support that honors your capacity 07:46 Inside Couch to Business 08:05 Invitation to join the community 08:22 Why visibility matters more than ever 08:44 This is a shift, not a setback 09:00 Closing This video was recorded using Skool’s classroom and livestream features. Affiliate Disclosure: Some links in this description are affiliate links, meaning I may earn a commission if you sign up or purchase through them — at no additional cost to you. I only recommend tools and communities I personally use and trust. Disclaimer: The information shared in this video is based on personal experience, industry observations, and current trends. Results may vary. This content is not a guarantee of future performance.