How HARO Helps You Stand Out - PR Tips That Connect With Brett Farmiloe скачать в хорошем качестве

How HARO Helps You Stand Out - PR Tips That Connect With Brett Farmiloe

Real connection is still the secret to real visibility, especially in a more AI-obsessed world. In this episode of The Real Connect Podcast, Tamika Carlton sits down with Brett Farmiloe, CEO of Help a Reporter Out (HARO) and Featured.com, to talk about relationships, PR, and the power of simple conversations. Brett shares how HARO works behind the scenes, why connection accelerates every startup, and how he balances being a founder, husband, and dad of three while leading a team. They get into the realities of AI-generated pitches, what journalists actually want from sources, and how to use tools like HARO and Featured without losing your voice. Brett also talks about the RV road trip that shaped his whole philosophy on business, why he still believes in walking meetings, and how being the “dumbest person in the room” is his favorite advantage. What You Will Hear About: 1. How Help a Reporter Out (HARO) really works for journalists and sources 2. The role of authentic connection in PR, thought leadership, and startup life 3. The percentage of AI pitches that are AI-generated and what that means for trust 4. What makes a great pitch 5. How Brett manages his stressors 🔗 Watch, subscribe, and share this episode if it reminded you that relationships still sit at the center of every opportunity. Connect with Brett at Help a Reporter Out: https://www.helpareporter.com or at Featured: https://www.featured.com or on LinkedIn:   / brettfarmiloe   Connect with Tamika on Instagram:   / tamika_carltonjbp   Join The Connect—a free weekly newsletter with real insights on everything relationships! https://www.tamikacarlton.com/newsletter Visit Tamika's: https://www.tamikacarlton.com to stay connected. 00:00 Introduction and Guest Welcome 00:36 Balancing Family and Career 01:44 Journey to Arizona and Family Life 02:22 Introduction to Help A Reporter Out (HARO) 04:11 Reviving HARO: Challenges and Successes 07:08 The Importance of Connections 11:09 AI in Journalism and HARO 16:56 Future of AI and Customer Insights 19:25 The Power of HARO: Connecting with Anyone 19:58 Behind the Scenes: Query Approval Process 21:15 Optimal Timing for Query Submission 23:40 Handling Stress as a Founder 26:15 Future Prospects for HARO 27:49 The Shift in Media and Thought Leadership 32:40 Rapid Fire Questions with Brett 35:21 Conclusion and Contact Information #TheRealConnectPodcast #TamikaCarlton #HelpAReporterOut #HARO #PRTips #MediaPitching #Podcasting #ThoughtLeadership