Delegating to Scale: Patrick Burns on Finding Your Zone of Genius скачать в хорошем качестве

Delegating to Scale: Patrick Burns on Finding Your Zone of Genius

In this episode of The Entrepreneur’s Logbook: Lessons from Growing Businesses, Zachary Bernard speaks with Patrick Burns, founder of Patrick Burns Co., a B2B brand-building and revenue-generating agency that helps companies accelerate their go-to-market efforts with strategic digital marketing. After cutting his teeth at two tech startups and earning a degree from Indiana University in 2014, Patrick launched his own firm in 2016. Since then, he’s amassed over 100,000 followers, generated millions of content views, and closed six-figure deals with industry giants like PwC, CVS, Honeywell, and State Street. Patrick lays out his playbook for rapid, intent-driven growth. He walks through how his team uses a sophisticated technology stack—powered by tools like Clay for outbound campaigns and AI-driven workflows in ChatGPT—to identify prospects showing real purchase signals before engaging them. By splitting roles among dedicated specialists (an account manager, a marketing copywriter/tech operator and an SDR), Patrick ensures every campaign is executed with precision, high deliverability and messaging honed for conversion. On the content side, he shares why a blend of authentic thought leadership and emotionally driven, algorithm-friendly posts builds brand awareness without unrealistic lead-generation expectations, and how a consistent two-week publishing sprint can quickly book qualified inbound meetings. Contact Information Patrick Burns – Patrick Burns Co. Website: https://www.patrickburns.co/ LinkedIn:   / patrickburnsco1   Instagram:   / patrickburnsco   Twitter: https://x.com/patrickburnsco Zachary Bernard – We Feature You PR LinkedIn:   / itszachb   Websites: https://www.wefeatureyou.com/ | https://zacharybernard.com/ Want press / podcast / TV features? Visit wefeatureyou.com