CHTA Webinar - Tourism Insights with Big Data скачать в хорошем качестве

CHTA Webinar - Tourism Insights with Big Data

What the Webinar Covers: Global competition is rising as tourism shifts toward emerging economies – whose share of the tourism market is growing from just 30% in 1980 to 57% by 2030. At the same time, consumers behaviors are changing: tourists today visit 38 travel sites to plan their trips in the 5 weeks before the journey, as well as dozens of search sites and social media. This generates vast amounts of data that DMOs need to understand to target and attract the most valuable tourists. Mastercard analyzes massive volumes of aggregated and anonymized Big Data to deliver deep, timely insights into travel behaviors and localized market spending by travelers and by destination. In this webinar you will learn: 1. Understand the most recent data on travel behaviors and traveler spending by destination 2.Learn how to use that data to optimize your revenue streams Speaker Antonia Stroeh, Senior Vice President, Government and Development, Mastercard Advisors Antonia Stroeh leads the Government & Development markets team of Mastercard Advisors, responsible for business development with governments and public sector entities to promote inclusive economic growth. She joined Mastercard in August 2012 as part of the Global Prepaid Product team , leading product commercialization and coordinating financial inclusion efforts across markets. Before joining Mastercard, Antonia spent four years in India as Vice President at Pine Labs, a Sequoia-funded fintech provider, where she incubated and commercialized new products in retail payments, consumer loyalty and fleet cards. She started her career in strategy consulting, most recently at Bain & Company, working with Fortune 500 companies to improve salesforce effectiveness, enhance user experience and operational efficiency. Antonia has a BA from Princeton and an MBA from Columbia Business School. Visit www.caribbeanhotelandtourism.com/mastercard for more information.