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Commission alone isn't enough to win agent loyalty anymore. In this CHTA webinar, experts from My Booking Rewards break down the smarter strategies today's leading travel brands are using to engage agents, influence booking behavior, and drive real, measurable results. Whether you're looking to boost loyalty program performance, deepen long-term agent relationships, or move beyond traditional incentives, this session delivers the strategic playbook you need — covering loyalty programs, agent rates, and the technology actually moving the needle. In this session, you'll learn: Why commission-only strategies are falling short in today's travel market How to use loyalty programs and agent rates to drive measurable booking results Smart technology tools that strengthen agent engagement Actionable strategies to boost program performance and long-term relationships Originally recorded: February 10, 2025 | Presented by the Caribbean Hotel and Tourism Association (CHTA) in partnership with My Booking Rewards. 🔔 Subscribe for more CHTA webinars, industry insights, and resources for Caribbean hospitality professionals. 🌐 Learn more at CaribbeanHotelandTourism.com #AgentLoyalty #TravelAgents #HospitalityMarketing #CHTAWebinar #TravelIndustry #LoyaltyPrograms #Caribbean #MeetingsIndustry