The IT Factor - AI Edition: Episode 6 скачать в хорошем качестве

The IT Factor - AI Edition: Episode 6

In this month’s AI webinar, Michael C. Thomas II, CEO & Founder of amshot, sits down with Brian Barnes, Founder of Ghost Agency, to explore a critical (and often overlooked) piece of AI success: brand voice and brand guidelines. As more companies roll out tools like Microsoft Copilot and ChatGPT, many discover the same problem—AI outputs feel generic, inconsistent, or off-brand. In this conversation, Michael and Brian break down why strong branding is foundational not just for marketing, but for scalable, secure, and effective AI adoption across your organization. What you’ll learn in this webinar: What you'll learn in this webinar: Why AI initiatives fail without clear brand voice and guidelines The difference between branding and brand (and why it matters How brand “drift” happens—and how AI can either worsen or prevent it Why AI needs the same onboarding as a new employee How amshot structures Copilot with governance, context libraries, and brand-aware agents The role leadership plays in successful AI and brand alignment How ongoing brand management keeps AI outputs consistent over time You’ll also hear real-world examples, practical frameworks, and a behind-the-scenes look at how amshot and Ghost Agency partner to help small and medium-sized businesses get higher ROI from AI—without sacrificing culture, creativity, or compliance. If you’re rolling out AI (or thinking about it), this session will help you avoid generic outputs, reduce risk, and build an always-on, on-brand AI experience for your team. 👇 Have questions after watching? Drop them in the comments—we’d love to continue the conversation.