What Is Brand Equity? | Identity vs Image vs Reputation скачать в хорошем качестве

What Is Brand Equity? | Identity vs Image vs Reputation

Branding is often mistaken for just a logo or a color palette, but true brand equity is the sum of identity, image, and hard-earned reputation. In this module, we look to an unlikely source—Count Dracula—to understand the power of consistent distinctive assets and niche positioning. We break down the difference between what a brand looks like and the trust it earns, and how to define your lane in a crowded marketplace. Key Concepts in this Module: Identity vs. Reputation: Understanding the difference between your visual "cape" (personality) and the trust you earn through experience. The Positioning Playbook: How to carve out a specific niche (like Dracula among generic monsters) using Al Ries and Jack Trout’s strategies. Brand Equity Formula: Why equity is a 50/50 split between Brand Awareness and Brand Image. The "Kleenex Problem": The dangers of "genericide" and becoming a victim of your own branding success. About The Deep Well Archive: I created the Deep Well Archive to digitize the insights from my Master of Science in Strategic Communication. These AI-narrated guides condense semester-long concepts into concise briefings, offering a graduate-level education for free. I curated these modules to help marketers, students, and founders build better strategies based on academic rigor. Disclaimer: This content is AI-narrated based on curated academic coursework. #MarketingStrategy #DeepWellDigital #Branding #Positioning #BrandEquity