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In this episode, I’m talking through the AI pressure small business owners are feeling right now and how to respond without chasing tools for the sake of keeping up. I cover why AI has started to feel like an arms race, why speed is not the same as strategy, and the foundation most businesses skip: clean, trustworthy data. From there, I get practical about where AI actually fits, like internal analysis, shaping ideas, and documenting processes, plus where to be cautious, especially customer communication and financial decisions. If you want to use AI this year without trading relationships for efficiency, this conversation will help you slow down, build trust, and adopt AI in a way that supports your team, protects the customer experience, and stays aligned with the vision of the business. Chapters 00:00 Welcome + why AI feels heavy for small businesses 01:20 Pressure vs strategy and why “keeping up” is a trap 02:25 Start with data and avoid garbage results 03:15 Customer experience and the human touch 04:30 Internal AI vs external automation and chatbot fatigue 06:05 Efficiency culture and why trust erodes quietly 07:00 “Show your work” and verifying AI outputs 09:15 Consistency, clarity, and being human in a tech-driven world 11:45 Where AI belongs in a small business (practical use cases) 13:00 Where leaders should be cautious (finance + customer comms) 15:00 Small business advantage: optimize for trust, not scale 16:45 Clarity first, then automation 18:05 When AI pulls you away from customers, pause 19:30 Q&A: Is the pressure to use AI justified? 20:50 Q&A: No budget, no time, no metrics... now what? 22:55 Q&A: Why AI turned into an arms race 24:20 Q&A: What to automate vs what needs human judgment 27:40 Q&A: Best AI use cases in manufacturing operations 29:20 Wrap up + live weekly invitation Resources & more📁 FREE 2025 Tech Trends Report: https://resources.kristybarber.com/20... FREE Bookkeeping Health Checklist: https://kristybarberconsulting.ac-pag... Website: https://kristybarber.com/ LinkedIn: / kristybarber Instagram: / kristybarberconsulting TikTok: / kristybarberconsulting Facebook: / kristybarberconsulting1 Reach out! https://kristybarber.com/contact/