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People don’t buy homes the way they used to. Buyers start online, they scroll, research, save posts, and build trust long before they ever book a viewing. In this video, I’ll show you how real estate agents can use social media to build trust, generate inquiries, and stand out in a crowded market. I’m Connie from Sendible, and we’re walking through the full structure of a real estate social media strategy: Start with a social media audit Know your ideal client Set SMART goals Pick the right platforms Build your content pillars Create a content calendar that works Pull it all together with your strategy snapshot PLUS, how to turn one idea into multiple posts and plan your content without feeling overwhelmed. You’ll also get access to these free resources: ✔️ Real Estate Social Media Marketing Plan Template 👉 https://www.sendible.com/resources/re... ✔️ Real Estate GPT Assistant 👉 https://www.sendible.com/resources/ai... Whether you’re a solo agent or part of a larger team, you’ll learn practical, repeatable strategies to elevate your social presence, attract the right clients, and make social media work for your business—not the other way around. ⌚ Time codes 00:00 Introduction 01:09 Start with a social media audit 02:47 Know your ideal client 03:42 Set SMART goals for your social content 04:27 Pick the right platforms for you 05:21 Build your content pillars 06:15 Create a content calendar that works for realtors 07:02 Pull it all together with your strategy snapshot 07:37 Outro ✨ Learn more real estate strategies Social Media Marketing for Real Estate Agents: 6 Tactics to Get More Clients 👉 https://www.sendible.com/insights/how... 12 Best Social Media Management Tools for Real Estate Agencies 👉https://www.sendible.com/insights/bes... 🚀 Manage your real estate social media with Sendible Sendible helps hotels and hotel groups: 💻 Manage all accounts in one place 📅 Schedule and bulk-plan content 📊 Track performance with deep analytics 🤝 Collaborate with local teams 🏷️ Use custom fields for property-specific posts 🔁 Recycle evergreen content to stay consistent year-round Start your free trial: https://www.sendible.com/ 📲 Stay connected with us Sendible: https://www.sendible.com/ Facebook: / sendible X / Twitter: https://x.com/sendible Instagram: / sendible LinkedIn: / sendible TikTok: / sendibleofficial Threads: https://www.threads.com/@sendible If you found this video helpful, hit like, subscribe, and comment which real estate content idea you’ll try!