The Executive Storyteller: Master Communication that Inspires and Aligns! скачать в хорошем качестве

The Executive Storyteller: Master Communication that Inspires and Aligns!

"The Executive Storyteller" workshop is a part of our The Excecutive Edge Series, a Strategic Partnership Between NeuroSavvy® Leadership and Silver Hawk Coaching and Consulting. This video focuses on how to master communication that inspires and aligns, particularly through the use of storytelling. It's important because it creates connection, which leads to commitment and helps achieve collaboration and effective results at work. Stories are remembered 22 times more than just sharing a statistic. Storytelling activates the whole brain, including memory and emotional centers. When telling stories, the sensory parts of the right side of the brain and the cerebellum (which initiates movement and action) are activated, making it a "whole brain experience". Key Concepts and Strategies: The nature of Communication's: Most human communication is not written; it is "felt, experienced, [and] sensed". Humans have communicated with body language and symbols for thousands of years, even before written words. The Power of Storytelling: Storytelling is a key communication style, alongside directive and coaching styles. Storytelling is a tool to inspire your team, align them with an initiative, and influence them. A good story can lead to a state of "narrative transportation," an altered state of consciousness where the brain is "neuroplastic" (shapable and moldable), allowing the storyteller to influence people's minds and thinking. The Goal of Communication: The speaker emphasizes two-way communication, which is crucial for inspiring and aligning teams. The goal is to activate people's reward centers rather than their threat centers, as threat activation causes people to tune out. Storytelling Framework: The speaker introduces a three-step framework that is memorable, repeatable, and shareable. The framework is helpful for complex data and emotional times, such as moving people through change, like during organizational restructures or layoffs.