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We’re live at Big Festoon October Spooktacular 2025 with copywriter and social media strategist Eleanor Bryan. 👉 Find out how to experience Big Festoon for yourself: [Primary link placeholder – event info / waitlist] About this video We’re in the video podcast studio at Big Festoon October Spooktacular 2025, and this episode is a breath of fresh air for anyone exhausted by social media “rules.” I’m joined by Eleanor Bryan, a copywriter specialising in SEO and a social media consultant who helps business owners grow without burning themselves out. Eleanor shares how she scaled her own social platforms to 100,000 followers in just six months — posting once every two weeks — and why consistency doesn’t have to mean constant. We talk about visibility, pressure, algorithms, and why doing less (but better) is often the key to sustainable growth. Topics covered What SEO really does for business visibility Writing content that gets found on Google Scaling social media without posting every day How Eleanor reached 100k followers with one post every two weeks Reducing pressure and avoiding social media burnout Why most posting advice isn’t realistic for business owners Leveraging algorithms instead of fighting them Attending Big Festoon for the first time Learning, curiosity, and doing things your own way Why Big Festoon? Big Festoon brings together people from completely different industries — not doing the same thing in slightly different ways, but genuinely expanding how business can be done. It’s a space for learning, experimentation, and growth without performative pressure. What’s next Watch the full episode to hear Eleanor Bryan’s refreshingly honest take on SEO, social media, and sustainable visibility — especially if you’re tired of being told you need to post constantly to succeed. Subscribe for more behind-the-scenes conversations from Big Festoon and practical insights from people growing businesses in ways that actually work for real life.