Breaking Through LinkedIn's Noise: A Systematic Approach скачать в хорошем качестве

Breaking Through LinkedIn's Noise: A Systematic Approach

Most marketers think LinkedIn is broken. Scott Leff tested whether it actually is. After hearing from a LinkedIn insider that the platform had become "far worse than Facebook," Scott ran a 20-day posting experiment that revealed exactly how the algorithm works in 2025 - and the results were surprising. In this episode, Scott shares how he built a 30-person content agency from scratch, the systematic approach his team took to testing AI tools across every department, and the specific tactics that cut through algorithmic noise on LinkedIn. You'll learn why video content is beating AI-generated posts, how to position a brand when you don't fit existing categories, and why "always-on" campaigns outperform one-off content drops. KEY TAKEAWAYS: The exact LinkedIn posting strategy that tripled engagement How to test AI tools systematically (not just adopt them blindly) Why defining what you're NOT can be more powerful than what you are The long-tail algorithmic effect most marketers miss How to keep human connection at the center as technology advances TIMESTAMPS: 00:00 - Introduction 01:45 - From musician to content agency founder 04:42 - Getting the first clients: 3-4 months of discovery 06:38 - Positioning challenge: Not a marketing agency, not a PR firm 07:30 - Defining yourself as subject matter experts 09:07 - COVID spike and scaling to 30 people 11:35 - The growth question: Why do we want to grow? 13:15 - Working with 15-20 clients and the core six to eight 14:08 - B2B marketing: Long sales cycles and relationship building 16:24 - The LinkedIn contradiction: Everyone's there, but hard to reach 17:28 - Cutting through LinkedIn's noise 18:52 - The 20-day LinkedIn posting experiment begins 19:35 - Results: Algorithm amplification and long-tail effects 21:05 - LinkedIn's emphasis on video content right now 22:10 - Why DIY videos outperform polished production 23:18 - The ChatGPT existential moment (November 2022) 24:01 - Six months of systematic AI experimentation 24:53 - What AI actually does well: Research vs. content creation 26:11 - The Pro Tools analogy: Technology needs human ideas 27:00 - Is digital marketing doing it all wrong? 27:51 - The return of analog: Vinyl, print, and in-person experiences 28:42 - Why people are valuing human touch again 29:09 - How to contact Leff Communications 🔗 Connect with Scott Leff:   / scottmleff   🎙️ The Future of Consumer Marketing: Masterclass Edition is produced by Global Talent (www.globaltalent.co) - helping fast-growing teams hire exceptional remote talent. Subscribe for more episodes with consumer marketing leaders sharing actionable insights and proven strategies. Produced by Global Talent Co: www.globaltalent.co For podcast listener discount on hiring: Visit GlobalTalent.co, click "Start hiring" and mention the podcast listener discount. #linkedinmarketing #contentmarketing #aimarketing #b2bmarketing #socialmediastrategy #marketingpodcasts #LinkedInAlgorithm #contentstrategy #digitalmarketing #marketingagency