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How Drew Afualo Built Her Brand To Become 'Too Big To Ignore' 2 месяца назад


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How Drew Afualo Built Her Brand To Become 'Too Big To Ignore'

Known for her offbeat laugh and women-focused content, TikTok creator Drew Afualo earned an estimated $2.9 million last year from a mix of brand deals and her two podcasts: The Comment Section, a weekly show on which guests like actor Rainn Wilson and singer-songwriter Kehlani talk about how to deal with internet hate, and Two Idiot Girls, where she and her sister, Deison, share embarrassing stories and funny life experiences. With a 9 million–strong audience consisting mostly of women under 35, Afualo’s social platforms appeal to sponsors like Elf Cosmetics and the NBA. In April 2023, she signed a two-year deal with Spotify, which Forbes estimates earns her $450,000 a year. Fresh off the success of LOUD, her best-selling memoir, Afualo is setting her focus on mainstream media. “Traditional Hollywood now must be a lot more open to the idea of including internet people,” she says. “TV and movies—that’s my new venture.” 0:00 Introducing Drew Afualo 2:21 First Viral Moment 6:46 Leveraging The Brand Into A Multimillion-Dollar Career 9:49 From TikTok Videos To A Bestselling Book 13:15 Podcasts And Spotify Deals 14:59 How Afualo Built Her Team 16:49 How Afualo Makes Money 17:24 What's Next For Afualo 18:51 Predictions For The Creator Industry Subscribe to FORBES: https://www.youtube.com/user/Forbes?s... Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership... Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter:   / forbes   Forbes Video on Instagram:   / forbes   More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

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