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Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle: https://mindshiftinnercircle.com/ Want help to market, grow, and scale your business? Schedule a free strategy session: https://offers.yokellocal.com/growth-... Tired of pouring money into LinkedIn ads with minimal returns? In this eye-opening episode, Darrell Evans challenges the conventional B2B marketing wisdom that LinkedIn is the only place for your business. Discover why Meta platforms (Facebook & Instagram) might be the untapped goldmine for your B2B marketing strategy, backed by compelling engagement statistics: Meta users spend 44 minutes PER DAY on the platform versus LinkedIn users who spend just 22 minutes PER MONTH! TIMESTAMPS: 00:00 - Why B2B marketing isn't just for LinkedIn anymore 02:50 - What B2B clients really want: consistent, predictable lead flow 05:39 - The new targeting framework: "Ad creative + ad copy does the targeting" 07:41 - Why your customer's problem matters more than their job title 09:34 - Real results: How one client found success moving from LinkedIn to Meta 11:08 - Expert-led content ads: The simple way to build brand awareness 14:17 - How to learn more about our frameworks and strategies KEY TAKEAWAYS: Meta users spend significantly more time on the platform than LinkedIn users do on LinkedIn Your ad creative and copy do the targeting when platform targeting options are limited Effective B2B campaigns on Meta require both top-of-mind awareness and lead generation components For every dollar spent on Meta, you might need to spend 4-6 times more on LinkedIn for similar results Understanding your customer's problem is more important than targeting by job title or location =============== Follow The MindShift Podcast Join the MindShift Newsletter: https://www.darrellevans.net/newsletter Instagram: / themindshiftpodcast Facebook: / themnindshiftpodcast Listen to The Mindshift Podcast here: http://mindshift.show/listen =============== 🔗 Connect with me Website: https://www.darrellevans.net/ Youtube: / @themindshiftpodcast LinkedIn: / mrdarrellevans Instagram: / mrdarrellevans Facebook: / darrellevansfan TikTok: / mrdarrellevans =============== About Darrell Evans Darrell Evans is an American Investor, Business Growth Strategist, and Digital Marketing Expert. He's the Co-founder at YokelLocal.com where he and his teams have helped generate $300M+ for clients. He's the host of The MindShift Podcast and he's the Founder of The MindShift Business Academy. His goal is to make it the #1 Platform In The World, Helping Entrepreneurs To Grow A 7+ Figure Business Predictably and Profitably That Runs Without Them So They Can Have The Freedom They Deserve! Hear from Darrell every week: https://www.darrellevans.net/newsletter