The Rise of Streaming, the Fall of Luxury, and What Comes Next скачать в хорошем качестве

The Rise of Streaming, the Fall of Luxury, and What Comes Next

This week on Art of the Brand, Camille and Phillip break down the most interesting brand moments of the week—from Burberry’s stunning return to form to Skims’ controversial viral drops. They unpack why Kim Kardashian’s strategy works (but might backfire), how Burberry’s content pillars are a masterclass in heritage branding, and why Gap and Moncler are winning by making ads that don’t feel like ads. They also dive into Hailey Bieber’s post-acquisition slump, MrBeast’s $100M lawsuit, and Justin Bieber’s streaming warehouse experiment. From baseball sponsorship fails to the psychology of taking creative risks, this episode is a reminder that in 2025, playing it safe is the most dangerous move a brand can make. 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/ 👥 Monthly Brand Cohort Monthly, I launch small group learning where I work with you over 6 weeks to develop your brand and approach to socials. Great for small business owners and people wanting to launch a personal brand. 👉 https://camille-moore.com/links/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 🏢 Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/ 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On: Spotify | Apple Podcasts | YouTube | Everywhere You Stream 📱 Follow Camille Moore Instagram: @camillemoore TikTok: @camille.moore_ LinkedIn: Camille Moore 🌐 Website: camille-moore.com 🎨 Follow The Art of the Brand Instagram: @theartofthebrand ✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided. Chapters: 00:00 – Intro Hosts preview the episode and tease bold branding lessons. 02:00 – The Louvre Heist Ad How a crane brand turned a $100M robbery into marketing gold. 04:45 – The 15-Minute Window Why fast, risky moves create lasting brand moments. 08:00 – Founder Fear How perfectionism kills speed and opportunity. 10:30 – Authenticity Wins Why real founder content beats polished agency work. 13:00 – Martha Stewart & Likability Success means being okay with being disliked. 15:00 – The Price of Excellence From Ellen to Martha—ambition has a cost. 17:00 – Finding Your Edge Great stories come from frustration, not polish. 22:00 – Skims’ Viral Formula Kim K’s 10-minute attention hack. 26:00 – Shock Marketing Why controversy drives sales—but can hurt trust. 29:00 – Relevance vs. Resonance Being talked about ≠ being loved. 33:00 – Burberry’s Comeback Owning your roots can be the boldest move. 35:00 – British Heritage Charm, elegance, and storytelling reborn. 38:00 – Content Pillars How Burberry mastered brand storytelling. 40:00 – Ads That Don’t Sell Gap & Montcler prove emotion beats hard selling. 44:00 – Risk & Relatability Offend a few or be forgotten. 46:00 – The Movement Agency Runway coaches teaching founders on-camera presence. 48:00 – Video Mastery Being good on camera is now essential. 53:00 – Ego vs. Effectiveness Smart founders fail when they overthink. 57:00 – MrBeast’s $100M Mistake Why brand control matters more than ever. 01:01:00 – Baseball & Branding KFC’s smart World Series move and the power of subtle ads. 01:05:00 – Best & Worst Baseball Logos Why simplicity, heritage, and emotion still win. 01:09:00 – Final Thoughts Safe marketing is dead. Courage wins.