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What does it actually take to turn data into real-world action inside a global franchise system? In this webinar, Gary Liskovich, CEO of Harmonyze, sits down with Asher Perlmutter, former CTO of Restaurant Brands International (Burger King, Popeyes, Tim Hortons), to unpack what he learned building technology across thousands of franchise locations in more than 120 countries. Asher shares his journey from solving massive data problems at Microsoft and Google to embedding himself in restaurant operations—working shifts, learning the nuances of frontline execution, and ultimately leading the systems that powered consumer apps, loyalty, POS, and franchise analytics at scale. Together, they explore: • Why dashboards alone don’t drive performance • The hidden cost of disconnected systems and inconsistent data • How RBI built translation layers to unify fragmented POS and operational data • What it really takes to deploy technology across thousands of franchised locations • Why alignment across marketing, ops, tech, and field teams matters more than any single tool • How to know whether you’re actually “winning” while building complex systems—not just shipping them This conversation is for franchisor executives, operators, product leaders, and anyone wrestling with how to move from reporting to real, repeatable action across a distributed business.