The Best-Kept Secret in Marketing: Paul Green on WhatsApp's Unmatched Potential скачать в хорошем качестве

The Best-Kept Secret in Marketing: Paul Green on WhatsApp's Unmatched Potential

In this episode of Beauty Business Matters, Susan Routledge welcomes Paul Green, the founder of Client Funnels, to discuss the transformative power of WhatsApp marketing for businesses in the beauty industry. Paul shares his unique journey from being a commercial airline pilot to creating a successful marketing business during the pandemic. He highlights the impressive open and click-through rates of WhatsApp compared to traditional email marketing, emphasising the importance of quick responses in converting inquiries into customers. The conversation delves into the significance of building personal relationships with clients through automation, the effectiveness of video messaging, and the need for business to adapt to changing consumer behaviours. Listeners will gain valuable insights into how to leverage WhatsApp to enhance customer engagement and streamline communication in their beauty businesses. Paul Green & Client Funnels - clientfunnels.co.uk SOCIALS & IMPORTANT LINKS https://susanroutledge.com   / susan_routledge     / beautybusinessmatters   https://marketing.susanroutledge.com/... This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ Timestamps; 00:00:17 - Introduction of Paul Green and his company, Client Funnels. 00:02:22 - Paul's background as a commercial airline pilot and transition to business. 00:05:22 - The success of using Lego to engage NHS staff during the pandemic. 00:10:08 - Importance of responding quickly to inquiries and the impact on customer conversion. 00:19:22 - Comparison of WhatsApp marketing results versus email and phone outreach.