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This talk was recorded at Craft Conference 2022. Smruti Patel from Stripe spoke about why, becomes crucial in building trust and credibility with our users, driving value for the business, and most importantly, leading a high performing team. In this talk, we’ll cover: Why does Prioritization matter & why is it hard? An ideal backdrop of a prioritization conversation; an established Product mindset, Tech Strategy, and related roadmap and OKRs The three phases of a Prioritization Conversation - Discovery, Evaluation & Decision - and an effective framework to navigate each phase Some Dos and don’ts on how to navigate these conversations effectively The event was organized by Crafthub. You can watch the rest of the conference talks on our channel. If you are interested in more speakers, tickets and details of the conference, check out our website: https://craft-conf.com/ If you are interested in more events from our company: https://crafthub.events/