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Upscaile Partnered with Stanford to Teach a 90-Minute AI for Creativity Masterclass — From Prompting Fundamentals to Full AI Short Film Production In this full Stanford class recording, Arturo Ferreira walks students through the complete creative AI workflow — from foundational prompting techniques to producing a short sci-fi film using only AI tools. The session covers everything from how tokenization and probability engines actually work to building consistent characters and visual styles across an entire production. Arturo demonstrates how he created a multi-character, fully narrated sci-fi short film in just 48 hours using ChatGPT, Sora, Runway ML, 11 Labs, and Final Cut Pro. Students follow along with hands-on exercises, learning the exact prompting frameworks used to go from basic one-line prompts to production-quality AI video output. Key Topics Covered The difference between artificial intelligence, machine learning, deep learning, and generative AI Why AI is a probability engine, not a thinking machine, and why that matters for prompting Three pillars of effective prompting: clarity, context, and specificity How tokenization works (word-based, character-based, and phrase-based) Using temperature settings to control AI creativity and determinism Hashtag prompting technique to create signposts and organize complex prompts Retrieval Augmented Generation (RAG) for uploading references and refining output Tree of Thought technique for generating multiple creative options simultaneously Character Lock, Style Lock, and Camera Controls for visual consistency across scenes Building a complete AI short film workflow from storyboard to final edit in 48 hours Episode Timestamps 00:00 - Introduction and course overview at Stanford 04:18 - How smart is AI? Why AI is fast, not smart 06:20 - Tokenization explained: word-based, character-based, phrase-based 07:40 - Hallucinations are a feature, not a bug 09:59 - Three pillars of prompting: clarity, context, specificity 16:41 - Temperature settings for controlling AI creativity 21:46 - Retrieval Augmented Generation (RAG) explained 27:00 - Hashtag prompting technique for advanced prompt organization 32:52 - Tree of Thought technique for multiple creative solutions 38:23 - Hands-on with Sora: creating AI video from prompts 52:56 - Hashtag prompting vs basic prompting: side-by-side video comparison 1:02:37 - Full AI short film reveal: 48-hour sci-fi production 1:05:15 - Character Lock, Style Lock, and Camera Controls 1:18:46 - Runway ML workflow for reference-shot-to-video production 1:19:31 - Using 11 Labs for AI audio and sound effects 1:23:09 - System prompts, custom instructions, and persistent memory About Liam Lawson Arturo Ferriera is an AI educator and creative technologist who teaches enterprise-level AI training and creative AI workshops. He partnered with Stanford to deliver this masterclass on AI for creativity, covering prompting fundamentals through advanced AI filmmaking techniques. Liam specializes in making generative AI accessible for creative professionals at all skill levels. About Upscaile Upscaile delivers enterprise AI training designed to help teams integrate generative AI into their creative and professional workflows. The company partners with leading institutions like Stanford to provide hands-on AI education that bridges the gap between technical capability and practical creative application. Resources Mentioned ChatGPT (OpenAI) Sora by OpenAI Runway ML 11 Labs Final Cut Pro / iMovie / Adobe Premiere Tree of Thought and Chain of Thought prompting techniques Retrieval Augmented Generation (RAG) Partner Links Book Enterprise Training — https://www.upscaile.com/ Subscribe to our free newsletter — https://www.theaireport.ai/subscribe-... #AIFilmmaking #StanfordAI #GenerativeAI #AIforCreatives #PromptEngineering #ChatGPT #Sora #RunwayML #ElevenLabs #AIVideo #AICreativity #AITools #AITraining #Upscaile #ContentCreation