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In this video, I break down how accrual accounting actually works — and why businesses do not measure performance using cash alone. Cash flows reflect the timing of payments. Accrual accounting reflects the timing of economic activity. Under accrual accounting, revenue is recognized when value is delivered, and expenses are recognized when costs are incurred — regardless of when cash moves. This framework exists to measure the economic performance of a business during a specific period. Cash can arrive before revenue is earned. Cash can arrive after revenue is earned. Because of this timing mismatch, cash flows alone cannot accurately reflect how a business is performing. What I cover: – What a basis of accounting is – Why accrual accounting exists – Why cash flows can distort performance – Revenue recognized before or after cash – Expense recognition and prepaid costs – How accrual accounting helps users evaluate business operations Cash measures liquidity. Accrual accounting measures economic performance. #Accounting #AccrualAccounting #FinancialStatements #FinancialLiteracy #CPA #FinanceEducation #GAAP #BusinessEducation #SystemsThinking