Ep.4 Games and Names: How Merge Is The New Match-3 (with Arseny Lebedev) скачать в хорошем качестве

Ep.4 Games and Names: How Merge Is The New Match-3 (with Arseny Lebedev)

Hey there! Welcome to Games & Names podcast, a place where we casually chat about the gaming industry with a hint of magic. In the fourth episode, we talk with CEO and founder of Original Games, Arseny Lebedev, about merge games and their rise. What are merge games? How did they appear? Why Merge Mansion ended up so successful? And how Original Games perfected hybrid monetization? Tune in to know more! Episode's crew: ⁠Stan Minasov, Jesse Kroon, Arseny Lebedev Don't forget to subscribe, like, and share this episode with your friends, colleagues, friends, and pets. Especially pets! In this episode, we talk about: what it takes to make a merge game and why company size doesn’t really matter; how Merge Inn was made in 2 weeks and why animal characters were a risky bet; 3 approaches to launching a new game in casual (and merge!) market; why Merge Mansion ended up so successful (UA team and data) and how economy PhDs can always find a job in gamedev; how to treat live-ops mini-games as hyper casual from market perspective; what is the main problem of merge games right now and how social features help to solve it how Original Games succeeded a hybrid monetization and came to 50/50 split We also share a bunch of game recommendations that we loved recently, including a peculiar mod for Doom II! Stay tuned for the next episodes. Good luck and have fun :) Also check this episode on other platforms: Spotify 👉 👈 Apple Podcasts 👉 👈 Please share feedback and comments - sm@appmagic.rocks 00:00 Intro 00:42 Guests & hosts intro 03:16 What are merge games? 06:36 Decisions behind Merge Inn 09:33 How Merge Inn was born 13:23 Cooking meta in merge games 14:35 3 scenarios of creating a casual game 19:25 The success of Merge Mansion 22:33 Difficulties of core gameplay in merge genre 27:48 Role & approach to live ops 35:52 Misleads and all about them 40:31 The story of Original Games 42:40 On cross promotion 44:51 The main problem of merge games 50:11 Best monetization practices 55:56 The future of Merge 57:18 Games we recommend