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Summary In this video, I discuss the importance of pricing strategies for beauty professionals, especially those who are new or in survival mode. I emphasize that lowering prices strategically can help build a client base and create stability, rather than being seen as a failure or devaluation of services. With over 13 years in the beauty industry, I've experienced both high and low revenue months, and I want to share insights on how to navigate these challenges. I encourage viewers to consider their pricing in relation to their experience, client volume and financial needs, and to focus on creating systems, not hacks or quick fixes, that support sustainable revenue and strategic, systemized growth as opposed to chasing just a revenue target. Please take what resonates with you, leave what doesn't, and feel free to share your thoughts in the comments. There's no right or wrong way, this is just my honest take. Chapters 00:00 Introduction to Pricing Strategies 02:16 Personal Experience Overview 04:17 Real Results and Examples 06:54 The Importance of Volume 09:10 Building Client Relationships 11:13 Overcoming Pricing Objections 14:00 Avoiding Comparison Traps 15:40 Building a Stable Client Base 18:04 Strategic Price Adjustments 20:50 Conclusion and Key Takeaways