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In this powerful WorkflowCon 2025 keynote for Day 2, Lauren Baptiste, internationally recognized burnout prevention coach and former Big 4 professional, teaches accounting leaders how to shift out of the constant stress-success cycle using her transformative Winning + Learning framework. Speaking directly to the realities accounting professionals face, Lauren explains why working harder isn’t the path to success, and how clarity, perspective, and mindset shifts can lead to healthier and more fulfilling careers. Lauren breaks down the three types of cycles professionals experience: Unproductive Learning Cycles: Where frustration, stagnation, and self-doubt leave people feeling stuck. Productive Learning Cycles: Where action is happening, but momentum hasn’t fully built yet. Winning Cycles: Where professionals operate with confidence, capacity, and calm. Through a live coaching session with attendee Jenny, a bookkeeping firm owner, Lauren demonstrates how to identify blind spots, reframe limiting beliefs, and set achievable goals that align capacity with desired outcomes. She shares success stories—like Jenna, who transformed her overwhelmed practice, and Bethany, who added $270K in annual revenue while working only three days a week. Lauren closes by offering personalized coaching opportunities for attendees, emphasizing that transitioning into a winning cycle doesn’t require more hours—just the right perspective and support. To learn more about Lauren Baptiste and her firm, Acheloa Wellness, visit AcheloaWellness.com Want to streamline your accounting workflow and never miss a deadline again? Go here: https://hubs.li/Q03jr_ML0 Financial Cents is the practice management platform built for accounting firms to stay organized, hit deadlines, and scale with ease. It brings everything you need into one place—automated task tracking, client communication, team collaboration, and visibility into every project—so you can stop juggling tools and start running a more efficient, profitable firm. ______________________ Book a Demo - https://hubs.li/Q03qk4fw0 Start a free trial - https://hubs.li/Q03jr_QL0 ______________________ Connect with us: LINKEDIN: / financial-cents TWITTER: https://x.com/_financialcents FACEBOOK: / financialcents 🔔 Subscribe to our channel for additional tips and insights!