Your Internal Patient Journey is Your Most Powerful Referral Source скачать в хорошем качестве

Your Internal Patient Journey is Your Most Powerful Referral Source

Is your eyecare practice getting lost in the "noise" of 2026? In this episode of Defocus Media, Dr. Darryl Glover sits down with Tyler Kemp from "Marketing for ECPs" to reveal how eye care professionals can break through the clutter and build lasting patient relationships. Discover why traditional, reactive lead generation is a short-sighted strategy and how shifting your focus to trust and patient education can transform your practice. We also dive deep into the "Digital Footprint," the new word of mouth, and how AI tools like ChatGPT and Gemini are revolutionizing how patients search for doctors today. In this episode, you’ll learn: The #1 marketing mistake optometrists make. How to use the "Marketing Funnel" to engage patients before they book. Why your internal patient journey is your most powerful external referral source. Strategies for leveraging new technology through patient education. Timestamps: 00:00:16 – Introduction: Marketing in the "noisy" landscape of 2026. 00:02:03 – Tyler Kemp’s background: 6+ years at Marketing for ECPs. 00:04:48 – The #1 Marketing Mistake: Why reactive lead generation is failing practices. 00:05:38 – The Main Ingredient: Defining "Trust" as the foundation of the patient relationship. 00:05:54 – High-Level Strategy: How to "massage" the whole patient journey. 00:07:51 – The Tech Investment Trap: Why you must lead with education for Dry Eye and AMD tech. 00:08:27 – Internal vs. External: Removing friction in the exam lane to boost marketing. 00:08:56 – The New Word-of-Mouth: Why your "Digital Footprint" is your true reputation. 00:09:30 – The AI Revolution: How ChatGPT and Gemini are changing patient search intent. 00:10:04 – Conversational Search: Moving from keywords to full-sentence explanations. 00:15:30 – Social Proof: Leveraging TikTok, Instagram, and Facebook for practice authority. 00:22:15 – The Referral Shift: How digital sentiment replaces traditional "over-the-fence" talk. 00:28:40 – Final Thoughts: Being a partner in the conversation, not just a doctor. Let’s Connect! Defocus Media on Social Media: 👁️ Instagram:   / defocusmedia   👁️ Facebook:   / defocusmedia   👁️ LinkedIn:   / defocus-media   👁️ Twitter:   / defocusmedia   👀 Website: https://defocusmediagroup.com/ 👀 Want to stay up to date on the latest trends and hottest topics in eye care? 📧 Sign up for our newsletter! https://share.hsforms.com/1rhZdAHr_Ss... -------------------------- DISCLAIMER: All content in this video and description, including infor­ma­tion, opinions, con­tent, ref­er­ences, and links, is for infor­ma­tional pur­poses only. The Author does not pro­vide any med­ical advice on the site. Noth­ing con­tained in this video or its description is intended to estab­lish a physician-patient rela­tion­ship, to replace the ser­vices of a trained physi­cian or health care pro­fes­sional, or oth­er­wise to be a sub­sti­tute for pro­fes­sional med­ical advice, diag­no­sis, or treatment. You should con­sult a licensed physi­cian or appropriately credentialed health care worker in your com­mu­nity in all mat­ters relat­ing to your health. Also, some of the links in this post may be affiliate links, meaning, at no cost to you, I will earn a small commission if you click through and make a purchase. All non-licensed clips are used for fair use commentary, criticism, and educational purposes.