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H.DIJIN Showroom & Office

Project Name: H.DIJIN Showroom & Office Project Location: Foshan, Guangdong Project Category: commercial space Area: 3,000 sqm Completion: May 2024 Design Firm: LubanEra·Design (www.lubanera.com) Creative Director: Bobo Chen Design Team: Zhang Le, Liu Zhixin Photography: Nie Xiaocong Lu Ban Spirit: Masterful Craftsmanship and Pursuit of Perfection Space serves as a vessel of nature, where structural and natural elements intertwine to evoke a poetic imagery of forests and mountains. In this project, Bobo Chen, founder of LubanEra·Design, refined brand strategy through exploring fashion’s role within diverse urban contexts while examining its intrinsic composition. The result is a thoughtfully curated fashion showroom and office space, orchestrated with a balance of scale, order, and versatility. The design deeply explores communication strategies and consumers’ psychology, cultivating a profound spiritual resonance between the brand and its audience—transforming consumers into a core driving force behind the brand’s evolution.