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🌐 Website: https://www.closeitnow.net 📞 Coaching: https://www.closeitnow.net/coaching 👥 Facebook Group: / closeitnow ▶️ Subscribe: / @closeitnowsales Stop Fighting Objections: Build a System That Kills Them Before They Start | ft. Josh Thomas If you are still trying to out-talk objections at the end of your appointments, this episode is going to reframe everything. Josh Thomas, serial entrepreneur and founder of VA IQ, sits down with Sam to talk about what actually separates the top-producing sales teams from everyone else. Hint: it is not raw talent. It is not personality. It is a system. Josh breaks down why objections at the end of a call almost always mean something was missed earlier in the process, and how the best salespeople and business owners solve for that long before the customer ever raises a concern. He also walks through the three-phase market feedback loop that tells you exactly what your buyers need to hear before they will ever say yes, and why ignoring that data is one of the most expensive habits in business. And because this is Close It Now, the conversation doesn't stop at sales. Josh and Sam dig into how business owners can reclaim hours every day by delegating the low-value work that is silently eating their highest-value time, and what it actually looks like to leverage virtual assistants in a home services business without becoming a full-time trainer or manager to pull it off. 🎯 In This Episode: Why systems beat superstars every time, and the college football story that proves it The real reason objections show up at the end of your calls Josh's Spider Method: the 8 beliefs every buyer has to resolve before they can say yes The three-phase hypothesis, feedback, and adjustment cycle for dialing in your sales message How to pre-handle objections with video, content, and messaging before the appointment even happens The math on how much money you are paying yourself to do $10 an hour work What VA IQ does differently so you never have to babysit or train a virtual assistant yourself The one thing Josh says to do starting today to immediately tighten your sales process 💬 Drop a comment below: What is the objection you hear most often at the end of your appointments? Let's figure out where in the process it's coming from. 🔗 Connect with Josh Thomas: vaiq.net Podcast: Leverage Everything (375+ episodes on Spotify and Apple) 📚 Books Mentioned: They Ask You Answer by Marcus Sheridan ⭐ If this episode added value, leave us a review here: https://g.page/r/CbfnnDqTCwQdEAE/review