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Confused about what a brand really is? You’re not alone. In this video, I break down the four core concepts of branding that every business and marketer should understand — whether you're building a personal brand or working with a company. Here’s what we cover: 🔤 What is a Brand? – Understand the difference between a brand and branding 🧠 Brand Management – Learn how to shape and protect your brand identity 📈 Brand Strategy – Discover how to align your brand with long-term goals 📊 Brand Marketing Plan – See how your brand connects to your marketing efforts This short guide is perfect for students, small business owners, marketers, or anyone curious about how brands really work behind the scenes. ✨ Like and subscribe for more bite-sized insights on marketing, branding, and business strategy. 🧭 This video is a compilation of videos from course module number 8.3.1 🏢 Program 8: Managing Customers and Clients 🏘️ Course 3: Marketing for Managers 🏠 Section 1: Brands and Brand Management 🏁 GET STARTED 🧰 Free CPD Tools - https://gum.co/MC-CPD 🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3) 🧑🏽💻👩🏼💻 Management Courses Continuing Professional Development (CPD) Points You can record your Management Courses CPD points on our free, downloadable CPD record log. 📓 Download it at: https://gum.co/MC-CPD ⭐️ Watching this video is worth AAA Management Courses CPD Points 🔖 CHAPTER MARKERS 00:00 - What is a Brand? And what is Branding? 11:31 - What is Brand Management? 16:22 - What is a Brand Strategy? 22:32 - What is a Brand Marketing Plan? #BrandingBasics #BrandStrategy #BrandManagement