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Most investors struggle to buy their first self-storage facility because they don’t have clarity on what to look for. In this video, I break down the exact Storage Avatar (aka Buy Box) I used to land my very first 340-unit facility — even without using my own money. 📞 Want help buying your first facility? Book a call here: https://www.StorageWins.com/apply You'll discover: The markets I target (and avoid) What facility size makes the most sense (and why) How I filter deals using population, income, and supply data Why clarity attracts deals (from brokers, sellers, and investors) 📥 Download my free Storage Avatar Checklist here (link also to pinned comment): https://form.typeform.com/to/PyfyCLtN 🛠️ Tools Mentioned: ✅ TrackIQ (for supply & building pipeline): Get 50% off with my affiliate link - https://tractiq.com/pardo ✅ Census Data: https://www.census.gov/ 🔔 Subscribe for more storage investing content: / alexpardo More videos on how to buy Storage (without using your money): • Legal Way To Buy Storage Using None of You... • No Money, No Experience… & She Closed a St... • From $0 to $5.1M: My No-Money-Down Storage... 🏢 How To Buy Your First Storage Facility Playlist: • How to Buy Your First Storage Facility Connect with Alex on Instagram: / alexpardo25 📝 Summary Alex Pardo reveals the exact checklist that helped him land his first self-storage facility. He breaks down the Storage Avatar he uses to filter deals, find the right markets, and avoid rookie mistakes — including how he bought his first 340-unit facility in a low-income, high-crime area and still made it work. If you're overwhelmed, unsure where to start, or just tired of chasing deals that don’t fit, this video will give you the clarity you need to find (and fund) your first storage facility. ⏱️ YouTube Chapters (Timestamps) 00:00 - Two Types of Storage Investors 00:33 - The Power of a Personal Deal Filter 01:09 - Why This Checklist Got Me My First Deal 01:46 - What is a Storage Avatar / Buy Box? 02:43 - Targeting the Right Facility Type 03:20 - Secondary vs Tertiary Markets Explained 04:52 - Population & Median Income Guidelines 06:12 - Avoiding REIT Competition 07:21 - Poorly Managed = Opportunity 08:38 - Square Foot Per Capita (Supply Index) 10:36 - Watch for New Storage Being Built 12:02 - Does Size Matter? Yes (Here’s Why) 14:20 - Focus Expands Results 16:04 - Clarifying Your Investment Goals 17:00 - Low CapEx Preference Explained 18:00 - Room for Expansion: What to Look For 18:34 - Location Rules (And Mistakes I Made) 21:14 - Remote Ownership & Travel Myths 22:34 - How I Think About Price (It’s Not a Filter) 23:45 - My “Light” Value-Add Strategy 25:34 - Evaluating In-Place vs Potential Revenue 26:56 - Direct to Owner vs Broker Deals 27:34 - The Real Reason This Checklist Matters 28:50 - How I Got My First Deal From My Network 30:05 - Don’t Box Yourself In 31:07 - BONUS: Deal Killers to Watch Out For 33:28 - Your Next Steps (Get the Free Checklist) #SelfStorageInvesting #RealEstateInvesting #PassiveIncome #StorageWins #AlexPardo #StorageDeals #BuyStorageFacility #ValueAddStorage