Why Do the Best Sellers Care Differently Ep88 скачать в хорошем качестве

Why Do the Best Sellers Care Differently Ep88

In this episode of The Global Sales Leader Podcast, Jason Cooper sits down with Colin Coggins and Garrett Brown, authors of the acclaimed book The Unsold Mindset, professors at USC, and two of the most insightful voices redefining how we think about selling. Why Do the Best Sellers Care Differently Ep87 This conversation tears apart the old clichés of sales and replaces them with something far more powerful — human connection, curiosity, purpose, and authentic imperfection. 🔥 What we cover in this episode: • Why introverts often outperform extroverts in sales • The hidden superpower behind curiosity and “vigour” • Why trying to act perfectly kills trust • How the best sellers make prospects “see themselves” in them • The neuroscience behind relatability, mirror neurons, and human connection • The difference between goals and purpose — and why the best sellers avoid goal-obsession • Why vulnerability immediately builds credibility • How AI is shifting the value of authentic integrity • Storytelling, mindset, and the iconic “couch cushion” sales story • How to find your purpose (and how to help clients find theirs) • Falling in love with customers (the real meaning behind it) • Why caring differently is the true multiplier in sales https://www.colinandgarrett.com/ This is one of those conversations that doesn’t just teach — it changes how you think. If you want to sell with more heart, more curiosity, more intelligence, and more authentic human presence, this episode will hit home. ⏱️ Timestamps 00:10 – Introverts vs extroverts in sales 00:48 – Why introverts make exceptional sellers 01:11 – The self-selection myth in sales careers 01:22 – When introversion becomes a superpower 01:46 – The permission to sell your way 02:06 – Why copying “star sellers” doesn’t work 02:20 – Scripts vs authentic conversation 03:10 – Practice, personality, and finding your own sales voice 03:58 – The humour break (“I’m a Libra and a Scorpio…”) 04:13 – The concept of vigour and why it matters 04:34 – Curiosity as the No.1 skill in the age of AI 05:15 – Purpose-driven selling and self-buy-in 06:02 – Why sales isn’t about you 06:35 – Purpose vs goals — the mindset shift 07:25 – Magnetic sellers: why people gravitate to authenticity 08:11 – Human connection, perception & Joe Navarro 09:00 – Relatability, mirror neurons & the brain 09:22 – How to find your purpose 10:12 – Why people buy from people like themselves 11:00 – Imperfection as the only universal connector 12:04 – Why perfectionism kills sales 12:40 – Story: delivering workshops while sick & embracing imperfection 13:15 – AI & the rise of “authentic integrity” 14:05 – Showing your work (why imperfection builds trust) 15:25 – COVID, shared struggle & the rise of underperformers 16:22 – When sellers and prospects suddenly become a team 17:10 – The “too good to be true” venture capital mindset 18:02 – Transparency, feedback & co-creating solutions 18:40 – The mindset traps sellers create 19:10 – Using AI to uncover blind spots and self-stories 20:05 – The big question: What makes a great partnership? 20:44 – How the Unsold Mindset partnership succeeds 21:30 – How to find Colin & Garrett + where to get the book 22:30 – Jason wraps up (and shares his favourite insights) 🔔 Don't forget to subscribe to our channel to stay updated on the latest episodes and exclusive content! Hit the bell icon so you never miss out on valuable tips and advice from top sales leaders worldwide. 👉 Subscribe here:    / @jasoncooper1970   Connect with us: 📧 Email: jcooper@jasoncooper.io 🌟 Website: www.jasoncooper.io/ ~-~~-~~~-~~-~ Please watch: "The Global Sales Leader Podcasts"    • What Endurance Sport Teaches About Sales C...   ~-~~-~~~-~~-~