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Founder-led marketing can get you to $3M, sometimes even $5M. But beyond that, it stops working. In this video, I explain why marketing hits a ceiling when it relies too heavily on the founder and what to do instead. You’ll learn how to shift from reactive tactics to a scalable system so growth no longer depends on your time or personal network. If you're still the engine behind every sale and campaign, this video shows how to move forward. ► ABOUT ME My name is Bill Murphy, and I’m the founder and Chief Strategist of Colony Spark, a full-funnel, account-based B2B marketing agency built specifically for founder-led companies selling complex solutions to traditional industries. With over a decade of experience leading marketing strategy for startups, enterprises, and even presidential campaigns, I started Colony Spark to help businesses like yours escape referral dependency and build predictable revenue engines. We offer transparent, all-inclusive pricing, no long-term contracts, and a proven approach that delivers capital-efficient, high-ROI growth. ► OTHER VIDEOS: ✅ The Hidden Cost of Being the “Chief Everything Officer” ▶️ • The Hidden Cost of Being the “Chief Everyt... ✅ What Most $5M Companies Get Wrong About Scaling Marketing ▶️ • What Most $5M Companies Get Wrong About Sc... ► STAY UP TO DATE Colony Spark: https://www.colonyspark.com/ LinkedIn: / billmurphy7 #business #marketing #b2b