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What if the challenge isn’t your brand... but how its story is being told? In this episode of Radical Content, I sit down with Jenn Crim, a standout social strategist who’s built meaningful, high-performing social programs at places like the Grand Ole Opry and now South Bend International Airport, a category most people wouldn’t expect to see breaking through on social. We unpack how Jenn has driven hundreds of thousands of views by rethinking mindset, storytelling, internal partnerships, and creative strategy. This conversation isn’t about gimmicks or chasing trends, it’s about uncovering the stories already inside your brand and learning how to tell them in a way people actually care about. If you’re a social media manager or brand-side marketer trying to stand out with limited resources, skeptical leadership, or a category that feels overlooked, this episode will completely reframe what’s possible. What you’ll learn from this episode: 🎙️ Why unexpected categories often have a creative advantage on social 🎙️ The mindset shift required to earn real attention and interest 🎙️ What Jenn learned building social for live events, culture-driven brands, and airports 🎙️ How internal relationships unlock better access, storytelling, and content 🎙️ The difference between managing social and leading creative strategy 🎙️ Why taste, curiosity, and cultural awareness matter more than tactics 👀 Watch this with your team. 📩 Share it with your boss. 📬Subscribe to the Radical Content Newsletter and get The Content of the Week! https://maverickcontentstudio.com/ 💬Connect with me on LinkedIn: https://maverickcontentstudio.com/ 📲Follow me on Instagram: / theericgray 🎥Subscribe to my Youtube Channel: / @ericpaulgray Episode #44