Audio Branding at Adelphoi: How we told the story of Norwegian Airlines through sound скачать в хорошем качестве

Audio Branding at Adelphoi: How we told the story of Norwegian Airlines through sound

For more information on audio branding at Adelphoi, click here: https://adelphoimusic.com/audio-branding As an audio branding agency, we have a long history in helping brands to shape their sonic identity. When Norwegian Airlines approached us to help find their sonic identity we knew we’d been presented with a unique music challenge. As one of the world’s fastest growing brands, with businesses across aviation, rewards, banking, holidays, and cargo, their audio branding strategy had to unite the multifarious aspects of the brand and create a consistent brand sound across several different consumer touchpoints. Through researching Norwegian’s history, its values and goals, and weeks spent in the studio translating our findings into sound, we came up with a sonic signature, Northern Colours. We brought this theme to life, recording an extended brand track with the Trondheim Solistene and Embla to create a global sound truly originating from Norway, which has been heard by Norwegian's customers ever since. Adelphoi Music is an award-winning music and audio branding agency, based in London and Amsterdam. Accredited by the Audio Branding Society, our team works with clients in the UK and worldwide, including Sky News, Aldi, Gillette, British Heart Foundation, Formula One, and Pizza Hut, to build sonic branding strategy that help brands find their authentic sound.