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Canonicalization: SEO Mythbusting

In this episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Rachel Costello (Technical SEO Consultant, Builtvisible, at the time of recording Technical SEO & Content Manager, DeepCrawl) discuss the most common SEO questions and myths around canonicalization. Specific timestamped topics discussed in this episode: Canonicalization is not a topical grouping (0:00) The most common canonicalization myths (1:29) Is canonicalization a directive or a signal for Google Search? (2:01) Should canonicalization be used as a redirect? (3:08) What are the actual factors for duplication and deduplication? (4:25) Site’s preference for the canonical URL vs user’s preference (7:33) Canonicalization vs unique content on pages with a canonical tag (08:59) Documentation mentioned in this episode: Learn more about canonicalization → https://goo.gle/2DX7OjI Canonical URLS: How does Google pick the one? (video) →    • Canonical URLs: How Does Google Pick ...   Watch more SEO Mythbusting episodes → https://goo.gle/SEO-Mythbusting Subscribe to Google Search Central → https://goo.gle/SearchCentral #SEO #GoogleSearch