Esports: Level Up скачать в хорошем качестве

Esports: Level Up

How do digital titans build empires that rival the storytelling legacies of Disney and Marvel? In a world where attention is the ultimate currency, Riot Games has evolved beyond a single title to command a global audience of 215 million monthly players, turning a video game into a multi-billion dollar cultural ecosystem. Join host Kelly Latimer on IC Your Trade 6 as she speaks with Alexa Ng, Principal, Esports Business Development APAC at Riot Games. She takes you inside the deal room to reveal how Riot is following the Disney and Marvel playbook to build the most-watched esport on the planet and delivers the definitive blueprint for capturing the Gen Z market. ------------------- Chapters: 0:00 Intro – League of Legends as a top global IP 0:30 Guest intro – Alexa Ng and Riot Games overview​ 1:05 From game studio to entertainment universe (Arcane, K/DA, IP vision)​ 2:15 Winning Gen Z – player‑first strategy and localization focus​ 3:35 Localization in esports broadcasts and live events across Asia Pacific​ 4:36 Asia as Riot’s biggest and most important growth region​ 5:54 Global esports landscape – APAC dominance, China, Korea, SEA, and emerging regions​ 5:59 Prize pools and sustainability – distributing $5M Worlds prize money​ 7:37 Participant‑first audience and the “watch‑play loop”​ 8:34 Total IP control – Riot as federation, league, publisher, and IP owner​ 9:20 Esports as a platform for lore, new champions, and in‑game content​ 9:53 Valorant ambitions, anti‑cheat, and expanding IP into music, art, fashion, and events​ 10:31 Wrap‑up – what to expect next from Riot and episode close ------------------- Start trading at: https://www.icmarkets.com.au This VODCAST was produced in collaboration with Bloomberg Media Studios. Disclaimer: Any information in this video does not contain, and should not be construed as containing investment advice or an investment recommendation or, an offer of or solicitation for the transactions in financial instruments. All information is presented as educational material only. Past performance is not a guarantee of or prediction of future performance. The analysis contained herein does not constitute a personal recommendation and does not consider your personal investment objectives, investment strategies, financial situation or needs. IC Markets makes no representation and assumes no liability as to the accuracy or completeness of the information provided, nor any loss arising from any investment based on a recommendation, forecast, or other information supplied by IC Markets. Any opinion shared by guests and speakers does not necessarily reflect the opinions or views of IC Markets. Without the approval of IC Markets, reproduction or redistribution of this information is not permitted. This information is not directed at residents in any country or jurisdiction where such distribution or use would be contrary to local law or regulation. This includes but is not limited to the United States of America, Canada, Israel, New Zealand, Iran, North Korea (Democratic People's Republic of Korea), and Brazil.