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Want to dominate search with AI? Get our toolkit here: https://clickhubspot.com/ajf Ep. 336 Is your organic traffic vanishing into the AI ether? Kipp, Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dominated by LLMs and AI overviews. Learn more on what’s changing in search, why LLM-driven AI search visitors are 4x more valuable than traditional search clicks, and get the playbook for optimizing your content and brand for AI-first discovery. Mentions Aja Frost / ajafrost ChatGPT https://chatgpt.com Gemini https://gemini.google.com XFunnel https://www.xfunnel.ai Time Stamps 00:00 AI Search Optimization Guide 04:08 From Answer to Action Engine 08:03 Brand Websites Rarely Referenced: Study 10:35 Google's AI Journey and Challenges 14:37 AI Default Impacts SEO Traffic 18:23 Rethinking Marketing in a New Era 19:56 Customer Conversion 24:26 AI Advertising and Persona Simulation Advances 27:39 Evaluating HubSpot's Market Presence 30:05 Measuring Evolving Experiences Differently 33:38 Original Data's Importance in Content 37:52 Citations and LLM Recommendations 42:25 Maximizing Brand Mentions 44:11 Exploiting ChatGPT's Trust Limitations 46:41 Future Topics in AI Search Host Links: 📲Kipp Bodnar, / kippbodnar 📲Kieran Flanagan, / searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by HubSpot Media // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.