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If your business relies on demos, consultations, or booked appointments, increasing the number of sales calls can have a huge impact on revenue. In this video, I walk through three simple fixes you can apply to your book-a-call funnel to generate more sales calls and appointments without increasing your ad spend. These are the exact levers we look at when our cost per booked call starts rising. TIMESTAMPS: 00:00 Introduction 01:04 Case Study: 1,300 Sales Calls 02:08 Why Sales Calls Dropped 03:01 What Is Creative Fatigue 05:34 Biggest Problem With AI Ads 08:40 Fix #1: Create New Ads 11:39 Fix #2: Improve Landing Pages 18:37 Fix #3: Optimise Your Scheduler ———————————— Follow Me On: Instagram: / / elliottjb LinkedIn: / / elliott-botterill-443120a1 ———————————— My name is Elliott. I help business owners with their marketing and sales so they can enjoy their business and their life. I do this through Entrepreneurs Circle - the UK's largest community of Entrepreneurs - where we provide tools, training, coaching, software & world-class live events. Here's a few things I have done (i.e. proof and evidence) 💰 Went to Uni. No clue. No purpose. Had fun. 💰 Graduated. Thought 'marketing' seemed cool. Got a job at a big agency. 💰 Ran Facebook & Google Ads for Amazon, Audible, Pokemon, Bethesda etc. 💰 Quit & started my own agency in 2020. 💰 Spent £20m+ on Meta & Google Ads. 💰 Generated £150m in Revenue for my private clients. 💰 Built the agency to £120k/month (£1.4M/year) by 28. 💰 Exitted the agency in 2025 & joined Entrepreneurs Circle Now I'm building EC from £1m/month revenue to £1m/month EBITDA.