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What does it really take to build a sustainable career in swimming? In this episode of The Business of Swimming, we sit down with Russ Eidman, a coach with over 30 years of experience across nearly every coaching environment imaginable — YMCA programs, club teams, masters, swim schools, and beyond. Russ shares his journey from wearing every hat as a young head coach, to making a bold entrepreneurial pivot later in his career: building his own pool and swim school. Along the way, he breaks down the realities of swim coaching as a profession, why many coaches struggle to turn coaching into a long-term career, and how thinking differently about facilities, delegation, partnerships, and business models can completely change the equation. Whether you’re a young coach just getting started, a head coach feeling stretched thin, or someone thinking about what the next chapter of your career could look like, this episode offers practical insight and real-world perspective on the business side of swimming. ⸻ Timestamps: 00:00 Building a Swim School from Scratch 00:26 The Journey of a Coach 07:30 Understanding Your Strengths as a Coach 11:25 Transitioning to a Sustainable Coaching Career 15:54 Lessons Learned from Previous Ventures 22:03 The Growth of Swim Lessons in Springtown 24:13 Innovative Marketing Strategies for Swim Schools 30:27 Understanding Market Segments in Swimming 37:21 The Importance of Delegation in Coaching 42:40 Maximizing Pool Space and Revenue 47:37 Creating Financial Security as a Swim Coach ⸻ About The Business of Swimming: The Business of Swimming explores the systems, decisions, and business models behind successful swim programs. From coaches and operators to entrepreneurs and industry leaders, we spotlight the ideas shaping the future of swimming.