Meta CMO: How Advertising Works Under the Hood скачать в хорошем качестве

Meta CMO: How Advertising Works Under the Hood

Ads pay for the internet, and they’re about to change again. a16z General Partner Erik Torenberg, entrepreneur and author Antonio García Martínez, and Meta CMO Alex Schultz dive into growth and performance marketing, privacy myths, retail media, and the AI future of “audience-of-one” advertising, plus Instagram what-ifs, WhatsApp as a super-app, and how Meta’s feed shifted from social graphs to AI-ranked content. Timecodes: 00:00 Click Here and pro-growth ads 11:18 AI search disruption 25:03 WhatsApp and retail ad networks 33:22 Direct mails and chat threads 38:20 Alternative histories 56:02 Metaverse/AI glasses trajectory Resources: Make sure to get Alex’s book: https://www.hachettebookgroup.com/tit... Listen to the audiobook: https://open.spotify.com/show/5hsoMSk... Follow Alex on X: https://x.com/alexschultz Follow Alex on Facebook:   / alexschultz   Follow Alex on Threads: https://www.threads.com/@alexorig Follow Antonio on X: https://x.com/antoniogm Stay Updated: If you enjoyed this episode, be sure to like, subscribe, and share with your friends! Find a16z on X: https://x.com/a16z Find a16z on LinkedIn:   / a16z   Listen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RD... Listen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast... Follow our host: https://x.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details, please see a16z.com/disclosures.