Consuming Risk | Gülnur Tumbat Ph.D. | TEDxSF State скачать в хорошем качестве

Consuming Risk | Gülnur Tumbat Ph.D. | TEDxSF State

Professor Tumbat discusses her ascent of the Seven Summits, the highest mountains on each geographic continent. She is the first and only Turkish woman to do so. Gülnur Tumbat, Professor of Marketing at San Francisco State University, is an internationally renowned marketing ethnographer focusing on risk taking and goal obtainment. She is also the Director of Lam-Larsen Community Engagement Initiative where she organizes the LFCOB's flagship event Women's Emerging Leadership Forum (WELF). She further serves as the faculty advisor for Providing Opportunities for Women on campus. Click here for her LinkedIn profile. Tumbat’s main research interests are at the intersections of risk discourses, consumer culture, marketplace dynamics, and technology, where she uses interpretive research tools. She has published in prestigious academic outlets such as Journal of Marketing, Journal of Consumer Research, Marketing Theory, Consumption, Markets and Culture, Journal of Consumer Behavior, Advances in Consumer Research, European Advances in Consumer Research, and Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. Teaching Consumer Behavior has been her passion in classrooms with undergrads, MBAs, and Executive MBAs. She has climbed the Seven Summits, the highest mountain on each geographic continent (and is the first and only Turkish woman to do so). As an elite endurance athlete winning ultrarunning races, climbing big mountains in remote places, she provides a unique and scientifically informed perspective on risk taking, pushing boundaries, making decisions in dynamic and uncertain contexts, managing fear, goal alignment, leadership, persistence, entrepreneurship, and passion in all her classes, presentations, and workshops and a business behavioral scientist, she provides a unique perspective on risk taking, pushing boundaries, planning and proactive thinking, teamwork, managing fear, leadership, and project management. She is a frequent speaker at academic and industry events on these topics and more. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx