Influencer Marketing for Mobile Apps 101: 2026 Edition скачать в хорошем качестве

Influencer Marketing for Mobile Apps 101: 2026 Edition

In this episode, Roman (https://tenjin.com/) sits down with Nikita from Creally (https://creally.io/) to explore how app developers are finding new ways to scale their apps with the help of micro-creators. What You'll Learn: Why paid UA costs have skyrocketed (CPMs up 10x in 2 years) and how creators can be a viable alternative How to find, vet, and work with micro-creators at scale Real case studies: How Trips generated 27M views at just $0.70 CPM using 70 creators The metrics that actually matter: median views, engagement rates, and audience demographics Payment strategies: Fixed fees vs. performance bonuses vs. revenue share deals Tracking challenges and workarounds (promo codes, incrementality measurement, web funnels) Advanced tactics: TikTok farms, labor arbitrage, faceless content, and localization Why content testing with creators should happen BEFORE you build your product Key Takeaway: Creator marketing isn't easier than paid UA - it's different. But for apps that can't compete in saturated paid channels, it's becoming the only viable path to scale. Resources Mentioned: Creally https://creally.io/ Nikitas Linkedin   / nickzatsepin   Social Growth Engineers newsletter https://www.socialgrowthengineers.com/ TikTok Creator Marketplace https://ads.tiktok.com/creative/creat...