From Retail Secrets to Credit Union Growth: Vertice AI’s Playbook скачать в хорошем качестве

From Retail Secrets to Credit Union Growth: Vertice AI’s Playbook

In this episode of the Fintech Combine, host Kris Kovacs sits down with Mitch Rutledg, co-founder and CEO of Vertice AI, to explore how community financial institutions can finally unlock the power of their data without massive teams or endless projects. Mitch shares his journey from leading advanced analytics at global giant SAS to building Vertice AI specifically for credit unions and community banks, and explains how smarter use of first-party data, AI-driven targeting, and intelligent agents can transform member engagement, lending and deposit growth, and indirect conversions. If you’ve ever felt “too small” to be truly data-driven, this conversation will change your mind. Subscribe for more fintech insights! 🚀 Follow the Pod:   / fintechcombine   Follow Kris Kovacs:   / managementbytes     / kriskovacs     / kriskovacs   The Fintech Combine is Produced and Edited by Anson Beckler-Jones Follow Anson Beckler-Jones Instagram - @ansonandco Youtube - @ansonandco _____________________________________ 00:00 – Welcome to the Fintech Combine 00:24 – Introducing Mitch Rutledge & Vertice AI 01:05 – Mitch’s Background in Enterprise Analytics 02:20 – The Origin Story of Vertice AI 03:34 – Lessons Learned from SAS & Retail Analytics 05:00 – Taking the Leap Into Entrepreneurship 07:01 – Why Community Institutions Need Data-Driven Tools 08:20 – Bringing Retail-Level Personalization to Credit Unions 10:03 – Designing AI Tools for Small Teams 11:59 – Making Recommendations Actionable with AI 14:17 – The Data Access Myth: What You Really Need 16:28 – Starting with an MVP Data Set 18:18 – Overcoming Perfectionism in Data Projects 19:56 – The Use Cases: HELOCs, Deposits & More 21:44 – Smarter Campaign Targeting with Predictive Models 23:51 – Personalization Across Every Product Line 25:16 – The Famous Target Pregnancy Story 26:33 – Surprising Predictors in Indirect Conversion 28:58 – Narrowing the Funnel for Branch Outreach 30:34 – Training and Motivating Member-Facing Teams 31:53 – The Vertice AI Team & Company Growth 33:08 – Recruiting the Next Generation of AI Talent 34:09 – What People Get Wrong About AI 35:52 – Why Boards Need AI Education Now 37:29 – Where AI Is Heading Next: Intelligent Agents 40:05 – The “KITT” Future for Financial Institutions 41:17 – How to Contact Mitch & Learn More 42:25 – Closing Thoughts from Kris