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In this episode of the Fintech Combine, Kris Kovac talks with Cale Johnson, founder of Onsetto and former ClickSwitch CEO. Cale shares hard-won lessons from building and selling his first fintech, why business account switching is the industry’s hidden bottleneck, and how Onsetto is helping banks and credit unions finally achieve true commercial primacy. Subscribe for more fintech insights! 🚀 Follow the Pod: / fintechcombine Follow Kris Kovacs: / managementbytes / kriskovacs / kriskovacs The Fintech Combine is Produced and Edited by Anson Beckler-Jones Follow Anson Beckler-Jones Instagram - @ansonandco Youtube - @ansonandco __________________________________________________ 00:00 – Welcome to The Fintech Combine 00:18 – Today’s Guest: Cale Johnson (Onsetto) 00:52 – What Is Onsetto? Second-time Fintech Founder 01:47 – From ClickSwitch to Commercial Account Switching 02:42 – Focus vs. Feature Requests at Scale 03:55 – Early Days at Onsetto: Nimble Roadmap 04:36 – The Bottleneck: Getting Businesses to Actually Switch 05:59 – Driving Primacy: AR, AP, Payroll, Funding 07:02 – Go-to-Market Status & Pilot Results 07:48 – ROI: Beyond Activation to Real Lift 08:59 – Tech Complexity: Consumer vs. Business Switching 10:12 – Defensibility: Infra vs. Features 11:46 – Reuniting the Core Product/Tech Team 12:55 – Zero-to-One Mindset vs. $20M ARR Habits 14:15 – When to Hire (and Where AI Fits) 15:56 – Integration Options: Out-of-Box, SSO, White-Label 17:20 – Fast Deploy: Live in a Day 18:20 – Avoiding Shelfware: Driving Real Usage 19:55 – B2B→C Motion: Two Sales You Must Win 21:05 – Fundraising, Fit, and Board Dynamics 22:35 – Burnout & Life After Acquisition 23:40 – Team Building Philosophy 24:52 – Knowing When to Sell: Signs & Strategy 26:20 – Pricing Pressure, Competition, and Margins 27:36 – How the Deal Happened (and Nearly Didn’t) 29:18 – Structure Right: Delaware C-Corp, QSBS 30:40 – Build the Foundation: SOC 2 & Data Discipline 31:58 – Exit Lessons: Protect the Founder 33:42 – Post-Merger: Don’t Absorb Too Fast 34:25 – How to Contact Onsetto 35:07 – Wrap-Up & Subscribe CTA