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What really happens when it’s time to sell your company? In Episode 99 of The Frustrated CEO Podcast, we sit down with John Petroff and Peter Mistretta of Knight Investment Group, a Portland-based firm known for its long-term, partnership-driven approach to business acquisitions. Together, we unpack the biggest misconceptions about selling a business — from valuation myths to emotional hurdles — and reveal what truly drives a company’s worth. Discover how culture, clean financials, and reduced owner-dependence can make your business far more attractive to buyers without compromising your legacy. Whether you’re years away from selling or already preparing for the transition, this episode gives you insider insight into what buyers are really looking for — and how to set your company up for lasting success. 🎧 Listen now to learn: What really determines your company’s valuation How to prepare your business for a successful sale Why culture and leadership continuity matter more than you think How to protect your legacy during a sale 🔗 Guest Links: Knight Investment Group — [https://knightig.com] 🎙️ Subscribe to The Frustrated CEO Podcast for more conversations that help business leaders grow, lead, and thrive — without losing themselves in the process. ⬇️ Follow The Frustrated CEO On Social⬇️ LinkedIn: / the-lyons-group-consulting TikTok: / thefrustratedceop Instagram: / thefrustratedceopodcast Facebook: / the-lyons-group-consulting [email protected] #BusinessSale #Entrepreneurship #CompanyValuation #Leadership #FrustratedCEO #KnightInvestmentGroup